Willow & Sage Skincare
Campaign goal
Launch a new product line and build awareness with Gen Z buyers.
Creative approach
A 30-day TikTok and Instagram Reels series with dermatologist-backed tutorials, plus a UGC hashtag challenge (#MySageRoutine).
Results
- Follower growth
- +48K in 90 days
- Engagement rate
- 11.2%
- Product sell-out
- 3 weeks


